Brand Building

It all starts with an idea.

Think about your favorite product. It may be a handy phone app or a multifunctional kitchen appliance – either way, it all started with a simple thought: "Wouldn't it be great if…?"

All products have the same humble beginnings. It's the steps that follow that can either transform that idea into a winning product or a complete flop. Which path will your idea follow?

Have you ever noticed that some brands seem to hit home runs with every single product introduction? At the mere mention of a launch, people start preparing to camp out on the streets just so they could be among the first to have the next best thing.

Are these companies just lucky? Of course not. They established a strong presence, and then tailored each product to match their vision. They looked before they leapt. They did the work upfront, so each product could have the best possible chance for survival in a competitive marketplace.

They created a brand.

Many entrepreneurs make the mistake of jumping straight from idea to implementation, but that can be a little hasty. If you develop your product before your brand, you could be in for a rocky road.

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